CASE STUDY
Copa America 2024
After a successful pitch we were selected to design and produce all the animations and live graphics for the highly prestigious 2024 Copa America in the USA.
Inspired by their brand and core design elements for the tournament we produced a set of graphics that had a sense of fun and excitement. We had to produce all these elements very quickly. We opted to use Unreal Engine for all the 3d animations, combined with elements that were traditionally animated. The sequence was composited in After Effects.
Alongside the titles we produced all the live graphics used throughout the tournament, all the live graphics were animated and built in After Effects.
Client
hbs/Conmebol
Producer/Director
Kim Teddy
Production Company
Django Motion Design
Lead Designer Titles
Kevin Cooney
Designer Titles
Shane Mellor
Designer Wipe
Duncan Wyatt
Lead Designer Live Graphics
Kim Teddy
Additional Design and Build live Graphics
Joe Asbridge
Post Production
Jack Jone at Roundtable Post
Creative Process
Our creative process for Copa America 2024, involved focusing on capturing the vibrancy of Latin American culture, drawing inspiration from iconic landscapes and architecture. Using Unreal Engine, we developed a dynamic animatic, incorporating 3D elements and adapting to client feedback to meet deadlines. The final Live HDR sequence combined Baselight grading, sound mixing, and tools like After Effects and Cinema 4D to deliver a polished, multi-format campaign for global distribution.
Storyboarding
We had an initial pitch board which the client was happy with. But we then had to flesh that out into a more expansive journey and introduce more 3d elements. So we mapped our scenes roughly in Unreal Engine so we could build an animatic. That we could keep adding more detail too.
Client Collaboration & Feedback
Final Production & Delivery
